301 Redirects are an SEO friendly way to move webpages from one URL to another. Please allow 10 business days for the request to be reviewed and completed.
With a redirect, the server automatically redirects visitors from one page to another. The code also notifies search engines where the new page is located, which is good for SEO if the old page has been indexed. Additionally, the 301 redirect is an efficient way to convert a short and readable link into a longer URL string. For example, the print publication may include simons-rock.edu/offer which redirects the user via 301 to simons-rock.edu/special-offer-from-december-print-piece.
We also add tracking data to the redirect so we can ascertain use and effectiveness.