Organize website and present information to serve the user, not to reflect our internal organization.
An audience-first approach to Simon’s Rock’s digital presence is a natural extension of Simon’s Rock’s commitment to student-centeredness. Adapting to Simon’s Rock’s audiences helps to make the site approachable and easy to use, and strengthens the messages conveyed by site content.
Prioritization of digital projects will be based on the needs of the College’s most important audiences. Navigation and information architecture for Simon’s Rock’s online presence will be based on primary audience needs rather than on the College’s organizational chart or internal processes. The website should enable visitors to find desired information and complete intended transactions.