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- Page Strategy
Present clear, succinct content that helps a user perform a specific action.
Have a clear goal for the page
Identify the desired user action.
- Read an article?
- Interact with something?
- Navigate to an additional page?
- Complete a form?
Consider the user experience
- How did the user get to this page?
- What are their assumptions about this page and what do they want to get out of it?
Create a Strategy
Create a strategy to incentivize the user to perform your intended action. Conclude
your content with a call to action.