Tuition and Fees Content
Re-envisioning the page failed to produce better results.
Form Variations
We tested two variations against each other.
Below is approximation, screen shot of variation does not show actual typefaces, but during the experiment it had proper typeface.
Control
Variation with alternate text and table pattern
Testing Solution
We ran a split test where users were randomly served one of two versions. This test was run for almost four months with over 4,200 experiment sessions.
Results
| Version | Submit Form | Page Value |
|---|---|---|
| Control | .77% | .05 |
| Deadline | .47% | .04 |
Recommendations
- Use control as a baseline.
- Consider if any of the elements from the variation could be separated and added to the control.
- Continue testing