Bard College at Simon's Rock: the Early College
  1. Home
  2. Guide
  3. How To
  4. Editors
  5. Admin
  6. Analytics
  7. Why Simon's Rock

Why Simon's Rock

Several tests have confirmed the original design of Why Simon's Rock.

Problem

Can we increase conversions on Why Simon’s Rock?

The page is lengthy and the “Apply” button is the last panel. However, it is the button with the second highest number of clicks. This could suggest that people are ready to click to apply earlier on the page. If this is the case, an apply button higher up on the page may convert higher.

Test 1: CTA

Solution Parameters

A solution should increase Clicks to Apply while balancing for other goals as well as engagement.

Test

Replace the 6th Panel with an Apply Button

test with ask a student

alternate cta

Result

The test with Apply Now in the 6th panel performed worse. It had less Clicks to App and less Inquiries. No change in the page will take place at this time.

Test 2: Layout

We tested the design against a more common layouts. There were 2 mixed media pages with alterate CTAs as well as a Hero graphic template.

 

basic layout

test with apply now

Result

The control version won out against the three variations.

Recommendations 

Try a variation where the mobile experience (no scroll jacking) is modeled for all devices.