3 Signs Design
The image on the 3 Signs Landing Page should be optimized for the most conversions.
VERSIONS
We compared three new variations of the hero image on 3 Signs.
Default Variation
New Variations
Decrease conversion rate by 1%
Decrease conversion rate by 10%
Decrease conversion rate by 10%
Testing Period
The test lasted for 90 days, at which point the two bottom two variations were disabled. The test continued for another 7 months with over 24,000 visitors.
Conclusion
- The default photo of two students will remain.
- The results were different from the college.