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13. 5 Signs Design

5 Signs Design

The image on the 5 Signs Landing Page should be optimized for the most conversions.

New Variations

Testing Period

The test lasted for 90 days had over 12,000 experiment sessions. 

Conclusion

• The chalkboard photo will replace the default residence hall photo. 
• Not all classroom photos will perform stronger than student life. The smiling class photo performed worse.
• Next steps include running similar tests with additional photo variations.