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13. Address Enticement Form

Address Enticement Form

Encourage prospective students to provide an address by asking them with a follow up form immediately after initial form submission.

There are several business reasons that make inquiries with an address more useful to the Admission Department than inquiries with only email addresses. We tried making address required, and found that it reduced total inquiries while only slightly raising addresses. 

Offer an Incentive,
Ask for an Address

After a prospective student completes the Request for Information form, they are invited to include their address. The follow up form includes a mailed offer. 

1. After form complete
   1. Did they include an address
      1. If yes, send to thank you page
      2. If no:
         1. Check if only in system with address
            1. If yes, send to thank you page
            2. If no, send to address follow up form
               1. Check if international address
                  1. If yes, international address thank you page
                  2. If no, domestic address thank you page

Success

After first 45 days of testing, address submissions increased significantly. 

Limited Use Case:
Default Confirmation Pages

The address follow up form can only be used on pages that don't already contain an incentive. Many of the landing pages encourage users to fill out the lead generation form in order to view a video or access materials. 

Deprecated & Next Phase 

With the implementation of the Slate forms, we are replacing the contact checkboxes. The enticement is being included in the first checkbox: instead of asking for address we are stating: "Send me the Simon's Rock fact book" which reveals address fields.