1. Home
2.  > 
3. Guide
4.  > 
5. How To
6.  > 
7. Editors
8.  > 
9. Forms
10.  > 
11. Analytics
12.  > 
13. Detailed Landing Page

Detailed Landing Page

If segementation is possible, advertising landing pages should include supporting information below the form.

Problem

We have determined that landing pages with a form perform best when the form is towards the top of the page (see breadcrumb, above the fold, and 5 Signs). But should there be content below the form?

Experiment 

Prediction

The prediction was the one with detail would perform better. Page performance is linked to keyword optimization and the additional content helped to establish relevant keywords. Additionally, the extra content helps support the message and would entice visitors to request more info. Additionally, for the targeted keywords, the detailed page performed better than the more generic 3-signs.

Result

This is one case where more is more. The page with details performed significantly better.

Recommendation

• Review landing pages with forms and consider adding more information below the form.
• Continue to create advertising landing pages focused on specific keywords.